Hiding From Big Data

Janet Vertesi’s attempt to hide her pregnancy from big data.

Here’s what she found: hiding from big data is so inconvenient and expensive that even Vertesi doesn’t recommend it as a lifestyle choice.

This article, plus another that it links to (How Companies Learn Your Secrets), highlight the potential impact of the data we willingly or inadvertently share every day.


  1. 2014
  2. 2015