Dan Gillmor says he’s putting more trust in communities than corporations.
If too few people are willing to try, though, the default will win. And the defaults are Apple, Google and Microsoft.
I’ve been gradually moving away from Google in particular over the past year. My mail is now on Fastmail, my calendar on Outlook.com (I’m less convinced that Microsoft remain a “default”), whenever possible my OS is some flavour of Linux, and I love to build my own PCs. It’s not the easy path, but it’s definitely worthwile and rewarding.